Location: Punjab
Experience Required: 4 to 6 years
Qualification: BE or BTech in Electronics, Instrumentation, Telecommunication, Electrical or MBA in Marketing
Employment Type: Full Time

About the Role

We are looking for a passionate, intelligent, and driven Sales Engineer to lead sales and business development across the Punjab territory. This is a high-impact, client-facing role for someone who combines technical knowledge with sharp commercial instincts and an ownership mindset.

You will be the face of the company to customers, dealers, and channel partners across Punjab — building lasting relationships while relentlessly growing revenue. We don’t just want someone who can sell. We want someone obsessed with winning, driven by curiosity, and energised by making a real difference in the field.

What You Will Do

Lead Generation & Opportunity Management

• Identify and generate leads through direct outreach, cold calling, personal visits, website, IndiaMART, exhibitions, social media, advertisements, trade shows, market research, and employee referrals.
• Handle inward enquiries — understand customer requirements and qualify the lead effectively.
• If the lead qualifies, deliver a compelling company presentation to the customer.
• Understand technical and product requirements from the customer before advancing the opportunity.
• Update all leads in CRM with complete details: name, address, bank details, payment terms, and credit terms.

Sales Execution & Pipeline Management

• If the lead qualifies, convert it into an opportunity and update in CRM.
• Take technical approval for product demo / programming as required.
• If the product is approved by the customer, convert the lead to an opportunity and move to RFQ stage.
• Manage the full sales cycle through to order closure.
• In case of opportunity loss, promptly inform the respective stakeholders (Commercial Management, Technical / R&D).
• Submit product samples if required by the customer.

Payment Follow-Up & CRM Discipline

• Start payment follow-up as per the payment terms agreed in the Purchase Order.
• Update appointment status and claim travel expenses in CRM.
• Prepare a daily schedule of customer visits and execute with discipline.
• Attend quarterly review meetings and ensure all data is updated in the system on time.

Market Intelligence & Customer Relationship Management

• Gather data on available opportunities, competitive environment, competitor activities, and market developments in Punjab.
• Keep an eye on new market developments that can impact the business.
• Maintain strong, trust-based relationships with existing customers and develop new ones.
• Handle customer complaints proactively and resolve issues at the earliest.
• Seek customer feedback regularly and ensure ongoing improvement in handling customers effectively.

Internal Coordination

• Liaise with Sales Head for business plan and strategy reviews.
• Work with Product Management for market feedback and competitor product inputs.
• Coordinate with Application Engineers for field support.
• Engage Warehouse & Logistics for direct customer order execution.
• Work with Customer Quality for warranty and field return issues.
• Collaborate with Product Engineering for product specification clarity and inputs.

Who We Are Looking For

We want someone who walks into a room and owns it, who reads the customer before the meeting, and who follows up before being asked. Passion, technical curiosity, and a bias for action are non-negotiable.

Technical & Functional Competencies

• Strong understanding of the electronics industry
• Strong fundamentals in Sales Management
• Strong Business & Commercial Acumen
• Good understanding of technical and process aspects of products
• Hands-on knowledge of ERP and CRM systems
• Proficiency in MS Office (Excel, PowerPoint, Word)

Leadership & Behavioural Competencies

• Outstanding communication and influencing skills
• High accountability and dependability — you deliver on every commitment
• Relentless drive for results — you don’t stop at ‘good enough’
• Curiosity and hunger for continuous learning and innovation
• Inspires trust and fosters genuine collaboration
• Deep customer focus — both internal and external